What is guest posting and why is it important for SEO?

 

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Key takeaways

 

1. 1. Guest posting refers to writing and publishing articles on other websites to promote your website, product, or service.
   2. Also known as guest blogging, it involves posting articles on sites with either the same or higher authority.
   3. In this article, we discuss the different guest posting approaches and the benefits of guest posting.
   4. Read on to understand how guest posting affects your SEO and how to do guest blogging.

 

 

Guest posting approaches (Types of guest posting)

 

1. 1. As earlier observed, guest posting involves writing and publishing on other websites to grow your website’s authority, and promote a product, or service.
   2. There are several ways to conduct guest posting for your website or business benefit.
   3. These approaches depend on various factors such as:
      1. 1. Budget
         2. Intent – this could be promotional, growing web authority, or simply educating the public on a topical issue.
   4. Informed by the above factors you may consider one or both of the following guest posting approaches:
      1. 1. Paid guest posting
         2. Link exchange

 

 

 

 

Also read: SEO guest post submission guide- All you need to know

 

 

1. Paid guest posting (Sponsored posts)

 

Click here to buy African guest posts on 10K+ high-DA sites.

 

1. 1. Paid guest posting refers to sponsoring of articles on other websites mainly to promote products or services.
   2. Paid guest posts are commonly referred to as sponsored posts and are a common feature in website marketing.
   3. Containing text, images, and links, these articles are paid for by brands/companies thus earning the tag “sponsored”.
   4. High-ranking and authoritative websites/blogs are the most preferred platforms for sponsored posts because of their high traffic.
   5. Sponsored articles are published to generate traffic from search engines like Google to specific websites.
   6. Paid guest posting is commercial and therefore involves a budget.

 

 

 

 

2. Link exchange (reciprocal linking)

1. 1. Link exchange is a common arrangement in SEO where two website owners agree to host each other’s content on their respective sites.
   2. This is done to pass authority across both sites, ultimately boosting their search engine rankings.
   3. Contrary to paid guest posting, reciprocal guest blogging does not involve money or payments.
   4. Link exchange is usually approached as a long-term, mutually beneficial agreement between two websites.
   5. Reasons to pursue link exchange (reciprocal blogging) include:
      1. 1. Naturally growing your website’s Domain Authority (DA), Page Authority (PA), and Domain Rating (DR) – This could potentially boost your traffic and search engine ranking.
         2. Educating your audience with fresh insights or resolving their challenges helps establish your authority in the field, fostering greater reader interaction.

 

 

Advantages of guest posting (guest blogging benefits)

 

Click here to buy African guest posts on 10K+ high-DA sites.

 

Guest posting has numerous advantages to your business and web SEO. The benefits of guest blogging include:

1. 1. Publishing guest posts on sites with good metrics like high traffic and domain authority can boost your search ranking and create awareness about your business.
   2. Guest posts are effective in engaging potential and existing clients online especially when shared on social media platforms – Good engagement can be achieved by publishing valuable content that prompts feedback and reactions from users.
   3. Guest posting on authoritative platforms such as mainstream media blogs also offers more credibility to your brand – This is because such platforms are often trusted, popular, and established as main information outlets.
   4. Blending your products/services on these websites through guest blogging could be a turning point for your business – Maximizing reach is the most obvious advantage of publishing sponsored posts.
   5. Developing a variety of articles linking to your brand/business could generate leads that can result in actual sales – Having such content on multiple quality sites also increases your reach in leaps and bounds, thereby bringing in more customers.

 

 

 

How do sponsored posts work for SEO? – In-content editorial backlinks

 

1. 1. Guest posting primarily works through contextual editorial backlinks.
   2. Inserted strategically inside the text, these links drive traffic/visitors toward related client businesses or websites.
   3. Contextual links refer to clickable text inside an article that directs you to a related topic, idea, or more context.
   4. Backlinks are the bread and butter of guest blogging and are among the most effective SEO strategies.
   5. A successful SEO strategy relies on a regular supply of backlinks mainly obtained through guest posting and niche editing.
   6. Important web metrics like traffic, domain authority, and domain rating are also cultivated through a steady supply of backlinks.
   7. The more quality links pointing back to your website, the more your website ranks on the Google search engine.
   8. A website ranking on page 1 of the Search Engine Results Page (SERP) comes off as highly visible, more authoritative, and has more value for a brand/client.
   9. A well-crafted sponsored post fitted with correct links, is, therefore, a certain way to get your business blog/website up and high on search engines.
   10. It is not to be forgotten that catchy anchor texts assist backlinks. Anchor texts usually adopt the “Call to Action” approach.
   11. A well-thought-out anchor text prompts readers to click the links before they are taken to the appropriate websites, for instance, to buy a laptop or outfit.

 

Guest posting blogs (Media buying agencies and guest posting)

 

 

Click here to buy African guest posts on 10K+ high-DA sites.

 

1. 1. It is crucial to get a high-quality site with an authoritative backlinks profile to publish your sponsored post.
   2. Websites with high traffic, domain authority, and ranking are the most sought-after platforms by advertisers, brands, and businesses.
   3. Impressive metrics make a website ideal for maximizing the reach of the sponsored post, along with the product or brand it promotes.
   4. Equally important in the selection of the right website is the niche.
   5. Niche describes the scope of material that a website covers that includes topical issues and subject matters – For example, a sponsored article touching on finance or forex should be published on a business/commerce/financial blog or website.
   6. A niche-specific blog also helps your business get the appropriate audience’s attention – The more popular a website is, the higher the search ranking, and it guarantees maximum reach among your targeted audience.

 

 

 

How can a media buying agency help you find the right website for guest posting?

 

Below are highlights of the benefits you can get from partnering with media buying agencies:

1. 1. Numerous high-authority sites to choose from. Some of the agencies have as many as 10K+ publishers and content creators.
   2. Media agencies give you access to special filters that help you sort out the blogs based on your desired features. You can for instance filter content creators based on:
      1. 1. Niche accepted (content categories such as betting, technology, finance, etc.)
         2. Prices (rates charged by web owners for sponsored material)
         3. Countries and Geos
         4. Website authority
         5. Website Traffic
   3. Your brand/material is posted immediately on the platform of your choice. Most media buying agencies work on a 24 – 48 hour turnaround time.
   4. You also don’t have to make payment until you have received and are satisfied with the service.
   5. In most media buying agencies this feature is termed as a money-back guarantee.

Media buying agencies have long-standing relationships with numerous blogs and can facilitate collaborations on your behalf.

 

 

 

Also read: Medialytica: Kenya’s premier media tech agency opens up monetization opportunities for African content creators

 

 

In essence, guest posting is an effective way to expand your website’s reach while showcasing your offerings.

Yet, it’s crucial to define your goals clearly to tailor your guest blogging strategy effectively.

The benefits of guest posting to your SEO are immense, including heightened visibility on search engines and a surge in website traffic.

Buy guest posts today to boost your traffic, make more sales, and grow your business.